Small businesses do not have financial stability and resource strength as big businesses. So they think that they cannot compete against big brands. But even small businesses can achieve big SEO success by using their limited resources in right direction. Following are three important ways for achieving big SEO success.
- Focus On One Quality Link At A Time
Google’s Penguin Update has made many small businesses to ignore links. But link building is an important SEO strategy which cannot be ignored.
So focus on building one quality link at a time. The quality of a link can be determined by its authority and relevancy to your site. So look for such links and try to vary the link sources to make it look natural.
- Create Useful Contents
You need not spend more money or time to create contents. Some announcements on Google+ or a post/picture/video on Facebook is all enough.
First know what information your audiences are looking for. Then create contents around those information rather than describing about your company. This way you can build your authority and brand reputation and this also brings quality links to your site.
Content marketing is a time consuming process and hence you have to completely focus on it for great results.
- Identify The Niches Your Competition Is Not In
Identify the niches where your competition is not in. For example, if you have a flower shop you can focus on wedding/birthday parties, hotels, restaurants etc.
Your primary goal is to give good online experience to your audiences. So avoid interruptions like ads. But make sure that your audiences can locate you very easily to make business with you.
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