About 70% of your site traffic comes from search engines through organic search. But still there is one potential way available which can generate high traffic to your site, which is social media optimization. Following are some important social media optimizing factors for your site.
- Include Keyword Rich Company Profile
Include your company profile which well explains about your organization to people in the introduction section of Google+, bio section of Twitter and in the About section of Pinterest and Facebook. Ensure that the profile includes your business related keywords (avoid over stuffing). You can also link to your site which generates more inbound links to your site.
- Use Business Name as URL
URL is next important ranking factor after your content. On Twitter, Twitter handle is your URL while on Facebook and Pinterest you have to set your URL in your profile settings. It will be easy for the people to locate you if you choose your business name or some name that is closely related to your business. Also make sure that your URL is always consistent.
- Upload Engaging Content
The contents which you upload should force the social users to engage and also share them with others. Many popular search engines considers the number of followers you have in your social networks as a ranking factor. You can also upload other engaging factors like photos, videos, infographics etc. to make more users to engage.
- Update with Fresh Content Regularly
Its very important to update your social media site with fresh content regularly to retrieve your engaged audiences. By uploading new contents that are related to your business’s current issues, you can attract both social users and search engines. But you should not over do the updation. You can post 5-6 times a week on Facebook and 2-3 times /day on Google+ while Twitter requires more repeated updates.
By optimizing your site with all above factors, you can boost your social media site ranking and can reach your value customers more efficiently.
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