Mobile SEO is becoming increasingly popular due to increased usage of mobile devices. So to rank well in mobile search results, use the mobile SEO factors explained in this article.
Social Networking Sites
People use their mobile devices more for accessing their social networking sites. People always look for entertaining and engaging contents and they do share and add their likes to those contents. Google do consider contents which are shared and liked by many and gives high priority to those contents.
Neilsen’s Q3 research shows that the usage of social sites in US is 37% more than 2011 and the usage of mobile devices have increased to around 67%. So businesses should have strong presence on social sites. Also add like and share buttons on your mobile site which is clearly visible to your visitors. This also helps to get more backlinks through which your mobile site will get more traffic.
Mobile Site Design
It should be easier for people to use your mobile site as well as they should find it useful on using your site. So understand the needs of your mobile users first and best design your mobile site that fulfils all their needs. The content which you include should be unique, informative and CTA oriented. Also include your social site links and review area in appropriate places.
Register Your Business Location
Your business location is very important for mobile search. Therefore register your business location on Google Places, Yelp, Foursquare and Facebook to ensure that local searchers can connect to your mobile site easily.
Increase User Engagement
You have to encourage your users to leave their review/comments about your business. If the number of likes to your mobile site is more, then the chance of better search engine visibility is also more. People will also recommend your site to others if they really like your site.
Providing coupons, rewards and offers will attract many. Facebook’s Graph Search has increased the probability of people’s rating and is very important mobile SEO for enhanced mobile search visibility.
Active social presence and business location information are the key factors of mobile SEO. Next is to increase user engagement which is very important for both better online visibility and backlinks. Overall design a mobile site that best meets the needs of your mobile users.
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