Facebook includes many effective tools like Social Ads, Beacon, Insights, Platform and Polls which helps to enhance your business and brand reputation. By taking full advantage of these tools you can grab the attention of your visitors easily and can build wide consumer base. The business section in Facebook.com contains all information about these tools.
Social Ads is a dynamic tool that helps you to interact with people on your friends list directly. The business information which you add on news feed can be seen directly by your friends on their profiles. The main advantage is that you can customise your ads to be visible only to people of your choice. This way you can target your traffic very easily which in turn increases your conversions.
All businesses, regardless of its type/size, should create their Facebook Page. The Facebook Page which you create for your business is considered as its profile page which helps to build your brand reputation.
People do search for things which they like to know. One advantage of Facebook is that it allows everyone to post their opinion/comments on your page. They will interact with you in the way as they do with their friends. By adding more and more apps, quizzes, surveys, contests and groups you can make many to interact on your page. But make sure that all your activities are related to your niche.
By using Facebook Beacon you can promote your business more effectively. Through Beacon you can make your business news reach your friends directly by posting it on their feeds. You can also configure to make your friends get updates every time after your product sale. On seeing these updates, they will check those products which will increase your sales lead. You can do this by adding some codes to your site. Your brand can gain more popularity when people recommend your page to their friends.
Facebook Insight is a powerful tool that is used to measure success rate of a campaign. It provides statistical data about people who interacts on your site and view your ads and also about sales rate of your products. Apart from measuring your success rate, it also provides demographic data which will be very useful for you to target the type of audiences you want.
Creating fun and interactive apps, tools, quizzes, games and surveys are best way to make people interact with your page. Facebook Platform helps programmers to create such fun filled apps which give your customers great experience on interacting with your page. So they will recommend your page to others which will build your traffic. Facebook application page will give some tips and ideas to find the right type of apps that suits your business. But remember that all your activities should be around enhancing your brand reputation.
Facebook Polls help you to determine how effective your website is. By conducting a poll to a specific demographic you can check whether launch of a product to that demographic will work or not. This prevents loss of money as well as time. What makes Facebook Poll unique is it allows you to focus on any specific type of audiences since you already have their details like age, gender etc.
By using these free tools in effective way, you can get great results and make your business excel.
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