SEO service is one of the fast growing fields. This is because many companies have started their online business which is the best marketing strategy. The overall aim of SEO is to maximise your site traffic and build a wide consumer base for your business.
There are several factors which makes SEO a success. First hire a well experienced SEO company for all your SEO tasks and make sure that they adapt to latest technologies of SEO. Get regular updates about the development process of each stage from your SEO company. The site should be designed properly with classy look and should be navigation friendly. The content created should be rich and concise with best targeting keywords. Avoid keyword stuffing and content duplication which is against Google terms. Follow above SEO service rules which helps to build a dynamic SEO centric website for your business.
Three Important SEO Techniques for Multi-Location Businesses
Many businesses have their franchise across the world. The web design for such multi location businesses is a very challenging task. The three main SEO strategies to be considered while designing a website for better ranking in local search result are as follows
- Use Unique Content
According to the terms of Google, you should not use duplicate contents within or across websites. Sites using such contents will be banned by search engines. This will help to improve the search result quality.
Search engines always fetch unique contents without any duplication. But most multi location companies want to maintain consistency in their content to describe products/services. This is to make their customers believe that all their products/services maintain same standard across locations. This typically leads to duplication. So Google suggest multi location companies to add on location information with localized content in their websites.
You can avoid duplication by adding reference to your location or by including service areas, location details, offers etc. in local pages along with 3-5 local keywords.
- Use Unique URL
Use unique URL in each location web page along with location information to get high ranking in local search result. For the parlour green trends located in Anna nagar, the URL could be greentrends.com/anna nagar.
- Mark your Presence in Directory Listings and Social Media
Add on your presence in local directories on sites like Google + Local, Yahoo, Yelp, LocalPages etc. for each location. Regular updates will increase the site’s visibility in local search result. Making a strong presence in social medias will also help for better ranking.
Web Design Techniques
A website which is unique and professional can lead the business in right way to achieve their goal. So choose the best web designing company which can assist you in all your needs at low cost. Stick to following factors while designing a website
- The website should be unique with rich look, navigation friendly and search engine friendly.
- Include vision pleasure graphical representations in your website.
- They should load faster and should have good browser compatibility.
- All the pages of the site must be linked properly.
- Make sure to add one click access pages about us, home, services, contact in all web pages of your site.
- Avoid using scatter fonts and flash animations.
- Hire expert web designers who can implement latest tools and techniques in design and development process of your site.
By sticking to all above web design factors, you can build a dynamic website which makes your business a lead in your domain.
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