Google’s Humming Bird, Penguin and Panda updates have changed the entire online marketing practices. On all updates lists down the strategies of building dynamic website.
The links that are linked back to your site from another site are backlinks which is a powerful SEO strategy. But if you are using out-dated techniques like automated directory submissions, 100+ links for least price to create backlinks to your site, then its time to upgrade it using following strategies.
- Guest Posting
Guest posting is the practise of publishing your article in another website. This practise will help you to reach your new audiences as well as to get more backlinks to your site. You can take the full advantage of it by linking to only high quality blogs and publishing your best contents. Through guest posting you are building relationship with other sites and its viewers. So you have to do it with more care and attention.
- Including Infograpics
Infographics are some interesting images that gives some information in a graphic. People will share infographics with others if they like it. So include some eye pleasing and interesting infographics which may get new links when more and more people share them. Creating it may need money but they can pay it back by bringing in more links to your site.
- Developing In Content Links Using Emails
In Content links are the links placed on the site’s sidebars and footers on the relevant pages of content. This is done by a process called email link building in which you request potential sites to include your link on their relevant page of content by sending emails. That you can email to a site owner which lists down the local businesses of your area requesting him to include your link in the list. This will give your site more exposure and hence bring back more value links.
- Including Engaging Content
Including interesting and engaging content on your site and on your social networks is the best way to get more links easily. You have to create dynamic content that gets more ‘likes’ and shared by many. You can also look at other contents that were shared widely to get some idea and build attractive contents.
- Examining Competitor’s Link Profile
Using tools like Majestic SEO (free with plans starting from $49.99/month) and Open Site Explorer from SEOmoz (free with plans starting from $99/month) you can examine link profile of your competitor’s site to know about the potential sources with which you can build your links. Be careful while choosing your link source and try to keep your links as natural as possible.
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