How Inbound Marketing Can Help Small Businesses?

Customers are very important for success of any business. Inbound marketing is an effective way of online marketing which can bring more visitors to your site and convert them into your customers.

How Inbound Marketing Can Help Small Businesses?

How Inbound Marketing Can Help Small Businesses?

List Of Inbound Marketing Channels
Proper usage of content along with social sites and SEO are the basic initiative of inbound marketing. Following are some important inbound marketing channels.

  • Search engine optimization
  • Blogging
  • Email marketing
  • Infographics
  • Social media marketing
  • Article marketing
  • Comment marketing
  • Video optimization
  • Social bookmarking
  • Type-in traffic
  • Podcasts and webinars
  • Document publishing/sharing
  • News and online PR
  • Forum marketing
  • Referral links
  • Referring to others

Strategies Of Inbound Marketing

Inbound Marketing includes three basic strategies:

  1. Be visible
  2. Convert
  3. Track and Analyse.
Inbound Marketing Working Strategies

Inbound Marketing Working Strategies

  1. Be Visible
    For getting more and more customers, strong online visibility is very essential. To enhance your online visibility, you have to concentrate on three areas:

    1. Blogs
    2. SEO
    3. Social Sites.
    • Blogs
      Many researches have proved that companies that actively do blogging gets 55% more sales lead than others without blogs. Posting unique and useful contents on blogs regularly will generate more traffic to your site.
    • SEO
      For getting any kind of information, people will first prefer search engines like Google. It is only SEO which can optimise your site for search engines with keywords of your niche, contents and backlinks.
    • Social Sites
      Now social sites include more population where people interact with their networks and share and discuss about various topics. So posting attractive contents on topics which makes readers to share and discuss can bring more benefits to your business.
  2. Convert
    The second strategy of inbound marketing is the conversion of visitors generated by first strategy into your sales leads. You can convert them using following three steps.

    • Call To Action Links/Buttons
      Call to action links/buttons makes your visitors to perform some action.
    • Landing Pages
      You can link your visitors with call to action links/buttons and direct them to pages with your company’s offers and discounts.
    • Email Marketing
      You can develop a strong relation with your visitors by sending emails to them regularly. This may help you in encouraging your visitors to buy your products/services.
  3. Track And Analyse
    This strategy helps you to enhance your marketing efforts. Track things like your visitor’s engaging level with your content, how long they stay on your site, which page gets poor traffic, conversion rate etc. and analyse them. This helps you to identify the laybacks of your site and rectify them.

Apple just introduced their next version iPhone7 & iphone7 plus on September7 2016 in USA. Find more details of cheap iPhone 7 Price.

I’m Rajendira Prasad – passionate entrepreneur, blogger & digital marketing strategist. I am doing blogs on various niche websites like iPhone7 Reviews & iPhone7 Prices and running a technology company – Mensagam, Real Estate venture Daxcon Builders, also I am working on several other groundbreaking initiatives. Do you want to connect with me, I am available on Facebook & Twitter, Google+ come on let’s Cheer-up.
How Inbound Marketing Can Help Small Businesses? by


  1. on February 27, 2014

    Excellent Information about Marketing

Leave a Reply

Your email address will not be published. Required fields are marked *