Link building is a very common practise which is used to get more backlinks and hence to get better online visibility. But many sites face penalty issues due to problematic links after Google algorithm update. This article will list down the link problems which should be avoided to take the full advantage of backlinks.
- Article Directory Links
Adding article directory links had worked well initially with Google’s Penguin Update (April 24, 2012). But now you have to stop adding these links. If you have article directory links already, then immediately remove those links. You can tell Google to ignore those links using Google Disavow Tool when you are unable to remove them.Make sure that you don’t have more than 10 directory links. Always give first preference to most popular directories like Yahoo Directory, DMOZ, Best of the Web and Business.com. You can also consider other directories related to your business.
- Unrelated or Paid Guest Posts
Guest posting helps better for getting more links. But it should be done correctly. Don’t include your posts on unrelated sites or posts that are not related to your site and always avoid paid posts. Your post should target only your customers and also include simple links below the post for your customers.
- Low Quality Infographics
Next is infographics which can express some information to people. But many use it to just fill the gaps. They include low quality infographics which should be avoided. Always use better quality or accurate infographics.
- Same Anchor Texts
Using rich business related anchor texts in your backlinks is worth for generating links. But including same anchor texts across all links will look devious. So vary the anchor texts of every page.
- Links From International Sites
Many sites include links from international sites which are not related to their sites or written in some unknown languages. This is absolutely unnecessary which will only make your site look spammy.Also some use doorway pages which are pages/sites that targets traffic and redirect them to another site (penalty site). So immediately stop using doorway pages and international site links.
- Low Quality Contents
Contents are very important for both search engine ranking and link building. Including value contents will make people to stay long on your page and will also have more social media sharing which are the base for generating more links to your site. Instead of just filling up with low quality content, include informative contents. Because both people and search engines judge the standard of your site through content.
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