Google webmaster guideline does not include some SEO factors which are as important as content for better ranking. Following are some SEO factors which Google has not mentioned
Choosing best targeting keyword is very important for generating traffic to your site. Use keyword research tool to get traffic driving keywords. It is better to choose a short one than long keywords.
Since keywords are one of deciding factors for ranking, choose it wisely.
Links are second most important SEO factor after content. Following are some ways to get links to your site.
Many website owners welcomes guests to post free articles to their site. So through guest posting you can tell others about yourself and your knowledge about other site’s audience.
You can post some controversial issues to make people link to your blog by giving their reply to it.
Link Revised Articles
You can link to other sites through some revised popular articles of your site. By doing this other people may also link back to your site.
You can also request your readers to link to your blog.
- Meta Tags
Search engine spiders looks at head tags of web page to know about the page. Hence many started to include keywords to these tags. So Google updated its algorithm with Page Rank algorithm which made keyword tag less important. Hence many stopped using meta tags.
But the truth is that the search engine robots are still using meta keyword tags for reading the page. But don’t stuff keywords in the meta keyword tag since Google uses anti-keyword stuffing protection.
Although about 90% of traffic to your site comes from Google, you have to give attention to other search engines like Bing. This will help to drive traffic to your site in all possible ways.
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