Keywords – most important factor through which people reach your site. So keyword research should be a part of your SEO effort to pick the right terms for your site. The basic of keyword research is to bring in large amount of right traffic to your site. You cannot expect that all your traffic will do business with you. Some may visit causally while some other may look at your products to compare with other sites. They may or may not come back or they may share with their friends about your site/product. But intense keyword research helps you to target right kind of people who will be really interested in your business and so reduces the number of bounce rate to your site. You have to choose best keywords related to your site which have less competition yet high search volume. Following steps help you to choose best keywords which will set your SEO in right direction.
- Start With Your List
First write down a list of keywords related to your business, products/services or your niche which would best suit your site. Then you have to apply following steps to each of the keywords in your list to evaluate them.
- Use Keywords Research Tools
You can examine your keywords by using keyword research tools like Google’s Keywords Tool which is mainly for paid kind of search. If you want to optimize for organic search, then you have to use the tool for the kind.
- Have a Data Record
Some tools let’s to export the evaluation results. If it doesn’t have that option, you can do it manually. Have a copy of information like search volume and competition rate and decide the relevant level of the terms to your brand.
- Select From The List
Now after intense research and analysis, you can choose 4-5 best targeting keywords to optimize your site blog, page, link or content.
- Track your Progress
After optimizing your site/pages with selected keywords, track some information like medium and terms through which people reach your site with traffic analysis tools. If you find that your progress is really good, note down the keywords used along with their dates used for future reference. If your progress is not good, then repeat the steps from first for some other related terms.
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