High web ranking can be achieved by SEM which conveys your message efficiently to your audiences and maximizes the site traffic. Typically this moves your website to the top list of search engines. Famous SEM companies are Google Ad Works, Yahoo! Search Marketing and Microsoft Ad Center.
SEM Services includes following
- Search Engine Optimization
SEO helps your website to achieve high visibility in search engine. Among two search results “organic” and “algorithmic”, organic result is most used by users. So include organic search tactic in SEM along with optimization techniques of Google to get the best results.
- Paid Ads
In Paid ads, you have to pay search engines only when the users click on your ads which can be seen in search engine result pages under “Sponsored sites” or “Featured sites”.
- Contextual Advertising
In Contextual advertising, search engines look for the keywords typed by the users in the content of your site and returns advertisements accordingly.
- Paid Inclusion
In Paid inclusion, website owners have to pay search engine companies for adding their website in their search index.
So a well built website which implements SEM techniques can get high web ranking and can retain long term online presence.
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