People who visit your site/blog for first time will not get engaged immediately. But by using SEO copywriting along with some engagement techniques you can be rest assured that initial visitor turns into your long term customers.
The techniques which help you to communicate with your audiences and make them to engage actively are engagement techniques. The engagement techniques should be applied based on audience conversion level. That is people who are at initial stage of knowing about your company require basic information than others who already know something about you.
- Ask Questions
Whether your audiences are at the initial stage of learning or have years of experience with you, they will definitely have some questions. So you have to include questions to all people right from initial visitors to one already engaged. Think about the questions which may arise at each stage of buying or questions regarding their needs or other questions related to your product/services, company or niche.
- Answer Their Questions
Provide realistic answers to all their questions. Don’s make them to contact you or take more other efforts to get their answers. Only satisfying answers will make them to take next step of buying your products.
- Build Relationship
Building relationship requires stages to make it stronger. You have to first engage and then slowly develop the relationship. It is similar to developing friendship with others. Definitely this requires time and patience, but surely will pay back for all your efforts in double.
- Provide Free Downloadables
The best way of engagement is to provide free downloadables like e-books, reports, case studies and white papers to your audiences based on their engagement level. Because of these free downloadables they may get required information to make further decisions and may also give their email address to you. Make sure that these are free because they are indirect source of avenue for enhancing your sales.
- Expand Your Email List
SEO copywriting helps you to gain email list which is also necessary for ranking. But many are not focusing on the quality of email list which is very important. You expect people whom you mail to actively make business with you after reading your mail. You have to look whether they have the qualifications of your target audience and will make business if you meet their needs.
- Meet Their Needs
You have to know about their needs and problems to offer better service. So be in touch with them always to know more about them. Social media, email subscriptions and blogs can best help you to learn and understand about them. Also encourage your audiences to leave their comment or opinion about your service/products which will help you to enhance your business.
- Read Comments Carefully
Don’t just consider social media and blogs as your advertising campaigns. You have to read the comments of your audiences completely and answer each and every comment. This not only help you to know about them but also make your audiences realize that you are listening to them and want to provide best service for them.
By combining SEO copywriting with engagement techniques, you can best learn your audience’s needs and can maximize your conversion rate and sales rate.
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