Simple and Cost Effective SEO Tips
SEO factors like website design, rich content, quality backlinks etc. are time as well as money consuming processes. Hence many small or developing companies cannot afford much for SEO.
Some simple and easy SEO tasks are available that requires only less time and budget but still can bring more traffic to your site.
- Check Robots.txt
Some pages of your site which includes rich content, attractive images and other strategies that can drive more traffic may be kept hidden from search engines. So you have to check these robots.txt files to make sure that these pages are available to search engines.
With the help of tools like Screaming Frog, you can scan your site for excluded pages through meta robot tags.
- Check Title and Meta Description
For both search engines and visitors, content of your site is very important. Google rates your site based on number of clicks to your site.
To identify the pages which have less or worst rate, do a test by logging on to your Google Analytics account and go to Traffic Sources- Search Engine Optimization and Loading Pages.
This helps to get more rating from both readers and search engines.
- Check the Most Linked Pages
You can use the tool Open Site Explorer to get the details of the most linked pages on your site. This is find the pages which gained more links once and now removed from server showing 404 error code. Thus you can enhance the links on your site by providing redirections to these pages.
- Check for Duplicate Elements
With Google’s Webmaster Tool you can detect all duplicate contents, titles, keyword misuse etc. This quick fixing of the detected issues will enhance your site value.
- Differ Anchor Text of Your Commendable Links
Don’t make your anchor text to be keyword rich always. Try some different anchor texts for your commendable links. Open Site Explorer and Majestic SEO are some tools for anchor text assessing.
- Check Your Search engine’s Local Listings
It is important to check your local listings and claim it because users may also stick to local search. This is also used as a ranking factor of local search.
All these SEO tasks take only less time and are not expensive. Hence these quick tasks can make your site more successful.
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