All the organizations expects popular search engines like Google, Bing etc. to index to their site and to display at the top of their search result to generate more traffic to their site.
But people apart from search engines also consider recommendations or suggestions to find something they are looking for. People will get to know about your organisation through the posts/comments posted by others about your company on social medias like Facebook, Twitter, and Google+ etc. This online presence is also considered as a ranking factor which is called Social SEO. Following are simple Social SEO optimizing techniques for your site.
People locate your site through the keywords they enter in the search engines while searching information. So use the keywords which are more related to your business as well as targets the specific type of audiences you wanted to.
Tracking system like Google Analytics will help you to know how people locate your site and gives information like keywords used by searchers, their location and most visited pages. You can use Google’s Keyword Tool to know which key phrases are used by many searchers to find your business. Make sure that the key phrases you use are more specific to your product/services.
These specific key phrases should be included in your site title, URL and content at right place.
Register in Listing Services:
You can register your site in following free listing services
- AllTop.com (for blogs)
Businesses which have their office location can register in following local listings
- Yahoo Local
- Google Places
Sites that are well optimized with above Social SEO techniques can definitely drive more traffic.
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