Two Types of SEO: White Hat and Black Hat

Though many SEO methods are in practice, the two most important are white hat and black hat which comprises all SEO practices.

Definition

SEO methods which stick to the rules and definitions of search engines are

Two Types of SEO: White Hat and Black Hat

Two Types of SEO: White Hat and Black Hat

White hat SEO

SEO methods which are not supported by search engines are Black hat SEO. But this does not mean that black hat SEO does not work for boosting site’s ranking. Many popular search engines do support some websites that follows black hat SEO.

Supported Black Hat Methods

One of the black hat tactics that is used by many and also encouraged by some popular search engines is Cloaking. This will help searchers to locate exact site and information they wanted. Hence search engines support cloaking to enhance their search result. But it has to be updated regularly to get the full advantage.

Factors to be avoided

  1. Avoid using texts which are not clearly visible.
  2. Should not use light colors for texts on white background.
  3. Should not overuse keywords in your content.
  4. Always stay away from doorway and spammy pages.

Doorway pages are those which do not have good/useful content while spammy pages are those which do not have any content.

Above mentioned factors should be avoided for better ranking.

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I’m Rajendira Prasad – passionate entrepreneur, blogger & digital marketing strategist. I am doing blogs on various niche websites like iPhone7 Reviews & iPhone7 Prices and running a technology company – Mensagam, Real Estate venture Daxcon Builders, also I am working on several other groundbreaking initiatives. Do you want to connect with me, I am available on Facebook & Twitter, Google+ come on let’s Cheer-up.
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