Though many SEO methods are in practice, the two most important are white hat and black hat which comprises all SEO practices.
SEO methods which stick to the rules and definitions of search engines are
White hat SEO
SEO methods which are not supported by search engines are Black hat SEO. But this does not mean that black hat SEO does not work for boosting site’s ranking. Many popular search engines do support some websites that follows black hat SEO.
Supported Black Hat Methods
One of the black hat tactics that is used by many and also encouraged by some popular search engines is Cloaking. This will help searchers to locate exact site and information they wanted. Hence search engines support cloaking to enhance their search result. But it has to be updated regularly to get the full advantage.
Factors to be avoided
- Avoid using texts which are not clearly visible.
- Should not use light colors for texts on white background.
- Should not overuse keywords in your content.
- Always stay away from doorway and spammy pages.
Doorway pages are those which do not have good/useful content while spammy pages are those which do not have any content.
Above mentioned factors should be avoided for better ranking.
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