Website quality – the major factor which decides your SEO success. Search engines update their algorithm frequently to display the websites which gives nice experience to the searchers along with required information in their search result. Site quality plays a very important role in converting visitors into customers and also to retain them. The four important factors on which your site quality largely depend are
- Unique Design
- Engaging Content
- Friendly navigation
- Fast Loading Page
Your site’s design is the first thing which people see immediately once they log on to your site. People always judge the quality of your product/service based on your site design and quality.
Only a unique and attractive design can impress people and make them to spend more time on your site which will be considered by search engines for ranking.
Next is the content which you include in your site that gives positive impact on minds of people about your site. Therefore include information rich content that makes people to stay longer on your site and also makes to share positive comments about your site with others. Including information rich content will help you to target your audience and increase site’s conversion rate and ranking effectively.
After unique design and engaging content, navigation is the third factor which keeps the users engaged and also makes them to come back to your site.
The less time the users take to locate information required on your site the more they will prefer your site.
Fast Loading Page
In this fast moving world, people will not wait for the web page to open when it takes too long to load. They will move on to other sites which fast loads the web page. Inspite of having dynamic design, information rich content and user friendly navigation, your site’s conversion rate and ranking will get worse with slow loading.
Above explained strategies are the basic quality factors which helps to increase conversion rate and ranking and makes your site’s SEO a great success.
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